The Caravan

The wordmark for The Caravan’s Hindi Portal was to be a companion of the identity for the English.

The process involved identifying certain characterstics that could be replicated into the Devanagari letters well. Vertical stress is not as common in Devanagari as it is for Latin, and neither are ‘serifs’. Therefore it was important to maintain the balance of the script, without introducing too many elements.  

Although, it was a short project– being able to do this is still one of the biggest wins of my career so far.

On the left is The Caravan‘s original logo; on the right are the two iterations for the Hindi Portal‘s logo, drawn by me. The client went for the first, though I prefered the second.

On the left is The Caravan‘s original logo; on the right are the two iterations for the Hindi Portal‘s logo, drawn by me. The client went for the first, though I prefered the second.

Namrata Goyal © 2021